Reasons and motives make up a real estate agent’s goals in attaining a better handled real estate business online. Some may still hold on to the old school way of integrating leads for their real estate business but for those who have embraced the benefits and convenience of going online with both client and operations, it is a win-win situation.
You definitely go online to create something that is more achievable and to produce more of what you already have. It is a brilliant idea to do business like this, since both sides of negotiation is in for a great advantage here. Aside from being known or visible in the net and among the net users and shoppers, there are better things which matter as well, not more importantly but as much as being able to deliver good content and value to business partners and consumers. Being trusted by both parties matter in this type of business, actually; it matters to any nature of business. Nobody will really be able to maintain relationship with you business-wise if you are not a person to be trusted.
The key on how to be trusted by complete strangers, is to let them know and feel that you are not after something from them which is for your own benefit alone. There has to be a relationship between your leads and your business; better yet, you personally. A relationship that is full of trust do well with this certain type of business. Since the leads that you get are complete strangers, you practically don’t know each other (except if it’s someone referred by your relatives), trust has to be established first hand. You may be someone I know through a common friend but it doesn’t mean you can have my trust immediately. Transition happens first and getting there is the difficult part.
Utilize to maximum what you already have. Your website may speak for you and your achievements. Use the past testimonials and feedback from past or current clients and let these new batch of leads know that you are not just another money-hungry real estate agent. Let your website tell everybody that you are a trustworthy person and you know how to value your clients.
By John Benson