If you are not already marketing your business online in a meaningful way, it’s time to get started start. With few exceptions, almost every type of business can benefit from an online presence. And being online means marketing online.
Why? Well here are just a few of the advantages:
1) Compared to traditional offline marketing, it’s extremely affordable to market your business online.
Most methods of marketing online will cost you considerably less than offline methods with a similar audience reach. But when you consider that many marketing tools online are totally free, well then, you can combine your efforts of paid a free traffic all leading to the same landing page or offer for your business online, and leverage the existence of both. And the cost of creating and maintaining a website is insignificant compared to the number of potential clients you will attract there. And because so much of what is posted online has a permanent place, investing in links to your website once (part from limited time ads) will have long term positive results for you.
2) You have access to a worldwide audience which means that you can reach a much larger target market.
Perhaps you’ve spent a lot of time and energy on market research to define your target audience. And now that you know who these people are, figuring out the most effective and efficient way to reach them comes next. And while, for many locally focussed businesses, marketing on television, radio, and print media allows them to reach a the limited audience in their area. But for any business to take their marketing online, the audience drastically increases, and, with just a few tweaks, in many cases, it’s possible to extend products or services well beyond a local area.
3) You can see the results of your marketing efforts in real-time as opposed to waiting weeks using offline marketing methods.
Imagine meeting with an advertising rep, waiting to proof print ads, then waiting for the ads to be printed, and then for them to be distributed. And if the phone doesn’t start ringing, what next? The advantage of marketing online is that a business has more control over the outcome. If a campaign isn’t working, it can be stopped and reworked in real-time. And better yet, it’s possible to watch the analytics of traffic and conversions in real-time as well.
If you are a business owner who is reading this article and you do not already have a strong online presence, you need to seriously consider why not, and start learning more about the world of Internet marketing now. If your competitors are marketing online (and you can bet they are) you need to be as well, or you are missing out on a considerable piece of the proverbial pie.
By John Hester