Search engine optimization and Social media marketing, that was considered to be a necessity for all websites at one time, is now known to be more of an evil that is necessary. These methods were used in the past to attract the potential clients to the website in hopes that the visit would eventually translate to a sale.
However, in the recent years, these processes are being seen and used as a devious method to earn more profit. Earlier, the method of SEO social media marketing was used to optimize a particular keyword, which has a direct relation to the content of the website, to bring up the rank of the website. This would lead to more and more people getting to view the website and they would eventually purchase the product that was offered by the company through the website. In this manner, everybody has something to gain. The business gets more visitors and customers while, on the other hand, the customers are able to reach the website of any business in a much faster and better way. This also helps them to avail the products and services offered by the website in a much easier manner.
However, in the recent times, a large number of website owners are using the method of social media marketing SEO as a marketing strategy to attract larger amounts of profit. This has led to the internet getting filled with a large number of contents that have been tailor made to help the website to sell the products and services that they are no longer able to draw the interest the visitors and clients. The contents are prepared with the help of articles and have become the more popular option for the optimization purposes and are being utilized to make the search engines lead the visitors to the website of the company in order to sell the products offered by the websites. Even though this procedure is being able to make it easier for the customers to find a large number of products that suits their needs and requirements, the various search engines are being filled up with a large number of articles that provide very less or no useful information at all. These articles that are used in social media marketing companies often make use of false and improper information that mislead the people into buying certain things that are not good and will never be able to provide the things that they promise.
This has led to the method of SEO (that was known to be the fuel due to which the process of online advertisement survived and functioned) becoming the very poison that threatens to destroy the essence of the internet. However, the process of social media marketing SEO is still very much essential in order to have the internet working smoothly as it should. This method can still be used in the proper manner to provide useful information by manipulating the content according to the needs and requirements of the company.
By John Benson