In a recent article, we talked about how to generate traffic to a website by utilizing keywords, and “lacing” content with them, and how this can benefit your Internet marketing strategy. In this article, we’ll go over a few dos and don’ts when working with keywords in a process otherwise known as search engine optimized content, or SEO.
SEO is one of the biggest buzzwords on the Internet right now, thanks in large part to the prevalence of Google and other search engines in generating tremendous amounts of traffic for websites. Broadly speaking, all of the most successful, and many of the hope-to-be-successful websites, all focus on SEO in some capacity. This is because one of the best methods of getting traffic to a website is through SEO.
SEO: What to Do
When writing SEO content, you need to know exactly what your keywords and ideal search terms are to most effectively benefit your Internet marketing strategy. Ideally, at least some of these terms should be grammatically very flexible, because you’re going to be repeating them, in one way or another, many times. The key with writing good SEO copy is to make it appear to the reader that it isn’t there at all. This can be literally building entire paragraphs around one particular term sometimes.
If you main keyword is “ultra baking,” then you might want to use it something like this: “When learning the ultra baking process…” or “I learned to ultra bake when…” Writing SEO copy is not a difficult process if you’re already a skilled writer, but can be positively headache-inducing if you’re not already familiar with the composition process.
SEO: What Not to Do
When writing SEO content, you should always avoid making it obvious that entire segments of text exist exclusively to generate traffic to a website by way of SEO. This means, mostly, never using your keywords entirely out of context, or forcing them where they should not be. For example, to use the keyword “ultra baking” again, you would never want to use the phrase in the following sentences: “I was going to the store ultra baking and I…” or “When we got in the car ultra baking we…” It should be pretty obvious why you don’t want to use “ultra baking” in those sentences, and while these are hyperbolic and obvious examples, it’s very obvious to readers when you shoehorn SEO keywords into sentences.
SEO is a powerful tool for generating traffic to a website, but it’s one that takes practice and patience to use. Often, you will have to rewrite entire segments of text to make sure that they sound both natural and include your keywords. An idea to keep in mind is that people don’t like reading text that’s directly optimized for machines, and because of this, you should always be writing primarily for human readers.
By John Benson