Could your website use a constant stream of new visitors? I’m willing to bet that the answer to this question is “yes”. When I first started out online, I had no idea of how to get traffic other than pay per click advertising (PPC). Pay per click was fine and it was delivering traffic to my website, but I wasn’t getting any sales. And eventually, when my running ran out, so did my traffic.
I didn’t have marketing “know-how” of how to get traffic other than from the search engines. I have heard about the different free marketing strategies out there, but I was so convinced that they didn’t work, that I didn’t even bother doing any of the strategies. There was even a point where I tried to make money on eBay, but even this didn’t work for me.
I was wrought with confusion and I eventually gave up on the idea of having an internet business. But a few years later, I decided that I would give it a try again, and see if I can make some money this time around. And this time, I started with free marketing strategies, and made paid advertising something that was LAST on my list.
Well believe it or not, the free marketing strategies started working wonders for my website. I was getting sales, earning 100% profits, gaining customers, and selling to my backend customers via an autoresponder… thus making me even more money for free! I was excited, and when I got down to paid advertising, I told myself that I would only do Google AdWords and (at the time), Yahoo’s pay per click program.
But the difference this time with the pay per click campaign was that I was going to spend a very little amount of money this time. I went broke with PPC before, and I didn’t want to do it again. This was during the time when I was in college, and I didn’t have a lot of money back then. So I had to play it safe with PPC, and then market my website like crazy with free techniques.
Well, when I finally found a job, I invested a lot of money into all sorts of advertising, and that took my sales and profits through the roof. I had a better offer, a better nice, and with advertising – more people to sell to. I was on top of the world and finally made the breakthrough that was needed to make my business a success.
You will have to go through some of the same things if you’re a newbie to internet marketing and the world of online business. Some people start off trying to market on the internet and fail miserably. Then they turn to eBay and Amazon as a way to make money, but they simply just don’t succeed.
I wanted to tell you this story to give you hope, and to help you to understand that free marketing does work, and so does paid advertising. Don’t give up and continue to tweak things in your selling process to find the right combination that will take your online business over the top.
By Hailey James