Traffic is the lifeblood of any website.
Without visitors, potential customers and readers, you will be unable to progress in so many ways:
Most importantly you won’t be able to make any money. You depend on people clicking through on your ads, buying your product or buying a product with which you are affiliated.
You will find it difficult to get sponsors and provide paid advertising.
You won’t be able to sell your website (if that’s part of your exit strategy) at a later time.
You’ll also struggle to get PageRank and Alexa rank, which are important no matter what the naysayers claim.
So, while traffic is the fuel that makes a website come alive, getting enough traffic is one of the most consuming goals for any website owner, especially affiliate marketers.
And it’s not just a matter of getting traffic, you need targeted traffic. Literally any person can get thousands of visitors to his or her site by paying. But if those visitors aren’t interested in what the site’s about, it’s virtually worthless.
Think about it. You manage to convince 10,000 people to visit your site about WordPress themes, but none of those people are interested in WordPress or website creation so they won’t take any action that makes you money.
Giant waste of time.
Worse than that sometimes. Google has been known to object heavily to traffic with suspect origins. So if you’re using AdSense and you pay $25 for 50,000 visitors, hoping that they’ll click on your ads, you risk not getting paid for it and losing your account.
Paid traffic is something totally different and is about paying for ads, not random visitors.
This is the biggie these days.
Everyone must have a Twitter account and a Facebook page for their business. I would also recommend LinkedIn.
Facebook – Create, or pay someone to do it for you, a Facebook page. You then can drive people to it in various ways. Facebook pages can rank in Google, yup, it’s true. You can also encourage your direct friends to like it and when they like it, their friends may like it too, and hopefully it becomes viral. From your Facebook page you direct traffic to your website. And a popular page is seen as a strong social indicator for your Google rankings.
Twitter – You need a Twitter account. As this is a basic guide, I’ll only give a couple of tips, but they’re powerful ones.
Follow big guns in your niche
Auto follow, using Socialoomph.com, everyone who follows you
Send an automatic direct message to everyone who follows you, using Social Oomph, including your landing page or website link
Follow people who follow the big guns in your niche
You’ll find that people follow those who follow them. It’s like one of the unwritten rules of Twitter.
Tweet frequently about your niche, without becoming irritating or overly promotional, remembering to use hashtags and keep a careful eye out for Trends you can relate to your niche. Including those hashtags, especially the trending ones, in your tweets, gets your message out to a lot more people.
LinkedIn – Create a business profile for yourself. Make sure it’s super serious with great recommendations from your friends and flesh it out with self written accolades about your experience and skills.
Go to the places where your customers are.
If you are in the dog training niche, go to dog training forums.
Build yourself a great reputation as an expert.
Refer to yourself only infrequently.
Once you’ve got 100+ posts, put your website in your signature.
People who admire, respect and listen to you, will want to visit your page.
You will ruin this if you are overly promotional, trust me.
Social Site Sharing
We’ve already spoken about a few of these sites in my SEO mini guide, but this is looking at it in a totally different way.
Getting traffic from these sites isn’t just a matter of joining up and spamming them with your links. It’s about becoming a part of the community.
Start following or becoming friends with people who are in similar niches to you. Like or Digg or whatever their links and sites. Comment on their pages and you will start being seen as someone who provides interesting commentary and content.
People will reciprocate by Digging your links and promoting your content, getting more eyes on your pages and more potential customers.
Using these three methods will be a refreshing change from the sometimes tedious process of link building. Social activities are always more fun than anything else and this will also have the advantage of making you money.
By Andrew Adamson