Behavior targeting is a technique used by online publishers and advertisers to increase the effectiveness of their advertising and marketing campaigns. The process includes the collection of data about what visitors do when they visit a site. Basically, it has to do with what keywords were used to find your site, what links they click to leave, and how long they stay on the site.
However, the main problem with statistics is relying on someone else’s data collection, presentation, analysis, and interpretation. Unless you learn to do it yourself, you pretty much have to trust another source. Furthermore, if you’re not that familiar with statistical analysis then you’ll need data collection and analysis tools that are easy to install and understand. Here’s an example.
How to Test a Sales Letter Before Any Sale Is Made
If you are a beginner, or don’t have much traffic, testing can be a daunting task. Why? because testing requires at least 30 actions to give you fairly accurate results, otherwise you’d just be guessing. 30 actions is the absolute minimum. The longer the test runs the more accurate the results will be.
For example, if you are split-testing two different headlines of your sales letter and assuming you target a 2% conversion rate, you need to test until one of the headlines reaches 30 actions. To get 30 actions from one headline with 2% conversion rate you need 1500 visitors. Now if you are testing two different headlines you may need 3000 visitors.
The majority of marketers don’t fully apply this principle on their testing. To drive just a few visitors, and after making a few sales, it appears easy to jump into a premature conclusion. This can be very costly. Testing has to be accurate or the results may indicate a false positive or a trend of little value. However, there is a better solution. With proper “time-tracking” you can split-test headlines accurately and without even making any sales.
For the most part this method requires less than 100 visitors as opposed to 3000 visitors. In other words, you can test 30 times faster and possibly more accurately. This is a must – especially for those who don’t get thousands of visitors per day.
Let’s consider how this can be done. In addition to tracking actions or sales, if you can also track the percentage of visitors who stayed at least 20 seconds on your page, then another critical behavior can be determined.
Why does it work?
Think about it. If the purpose of the headline is to get readers attention, then a visitor who stays over 20 seconds indicates that the page headline was interesting enough to stay on the page. Alternatively, if a visitor leaves in less than 20 seconds it means your headline didn’t do a good enough job of getting your visitor to stay on the page.
If you do get the visitor to stay, then how will you make the most out of every visitor and not just the one who takes action? In most cases, 30 visitors (not actions) are enough for your testing.
This is the fastest and probably the best way to improve your existing sales process and increase the conversion rate. Although this method returns more accurate results faster, it doesn’t change the fact that the longer you test, the more valuable your visitors become.
So how do you find out about the software that can do this and more importantly how can you apply it to your own business? Web Ad Tutor is a site that provides continuing education programs that teach methods for strategic performance controls of sales pages, PPC, CPA and other advertising campaigns. The result is that you can easily pick the most affordable ways to drive traffic and generate instant cash flow for your business.
By Daniel Blare