Presentation is everything, so make your products look as attractive as possible. Whether you’re promoting the item via the web, a catalog or a brochure, invest in good photography. It encourages an emotional response. Also pay close attention to the copy. If something about a product is unique, make sure you describe how.
And if you want repeat business, differentiate yourself from the competition by offering something your competitors don’t, be it personalized service or exclusive products. If your in outside sales then be presentable. Spend a few dollars and have a polo shirt embroidered with your company logo. Don’t go on sales call with your dirty work clothes. You reflect your company and customers will see quality if you and your material look the part.
Six steps to a quality presentation
- Make the presentation relevant to your prospect. Have a guide for your presentation but make each presentation unique to the client you are working with. You need to make a personal connection with each prospect. If you use a generic presentation for all customers how do you expect to make a personal connection?
- Create a connection between your product/service and the prospect. If possible make a sample that is specific to what the customer has indicated they are looking for. You can also buy an AutoCAD program that you can create customer sample layouts for landscaping, architecture and so on.
- Get to the point. Don’t be like some of the franchises that send a sales rep out and spends an hour selling you on the company. At the end of the hour you haven’t heard anything about the product. Be direct and respect your customer’s time.
- Be animated. You really want to stand out from the crowd, make sure you demonstrate enthusiasm and energy throughout your presentation.
- Use a physical demonstration. Depending on your business bring samples, pictures, or take your prospective customer to completed job so they can see the quality first hand.
- Lastly, believe in your product/service. Without a doubt, this is the most critical component of any presentation. When you discuss solutions, do you become more animated and energetic? After all, if you can’t get excited about your product, how can you expect your customer to become motivated enough to buy?
By Julian Bush