In this “online generation”, you will not be surprised anymore to see people from different age groups tinkering with their laptops, tablets, and smart phones all the time. This generation has become dependent on the internet for all their needs. Gone are the days when the internet is set mainly for research, nowadays, you can shop and order food online! Because of the huge popularity of the internet, most entrepreneurs, big and small, have been utilizing the internet to grow their businesses. A lot of them have discovered how to use social media for marketing.
With various tools for marketing that are available for business owners, social media is probably the most effective, yet inexpensive tool. Aside from generating interest to your own webpage by going to social networking sites, another form of media marketing is blog marketing.
Why blog? Blogging is easy, inexpensive, and downright effective! Why not? Blogs and marketing seem to be synonymous in today’s “online generation”. One important benefit of blogging is that you can easily present your company’s latest product innovations. Blogs are like telling stories – you can subtly present a new product or service without directly telling your readers to avail of the product or service. You can write in the blog how a customer’s problem or issue was resolved because of availing your latest product or service.
Social media for marketing should not come across as a press release. You should be able to establish a connection with your readers, rather than just presenting your products and/or services in a blog. Building a lasting relationship with your customers is important if you want to maintain a loyal clientele. Blogs work more effectively in promoting your business, than, say giving out flyers as people walk by on the streets – you are not really sure if the people who get the flyers will eventually read them or just throw them away as trash.
Blogs can be used together with other social networking sites. You can create links from these social networks back to your webpage or blog. You just have to make sure that you have an interesting blog and that you make use of strategic keyword content so that you can maximize search engines. One surefire strategy is to submit a blog article to reputable article directory sites. These article directory sites will create links to your company’s webpage, thus helping you in page ranking. With this marketing strategy, you get to reach more people with just a few mouse clicks.
So how do you effectively use blog marketing to your advantage?
First, you can create links to your webpage through your blog. People nowadays are more scrutinizing with the products and/or services they would like to avail so it is important that you keep your blogs updated. You should also be able to generate and sustain interest by posting only information that will add value to your business.
Blogs can also be used to promote and sell products; providing consumers with a review of some of the most popular product brands today.
With all the benefits that you can get from blog marketing, why not try it for your own business. If you worry about not having the resources or the capability to create and maintain a blog, you can easily avail of the services of an outsourcing company, specifically handling blog management and maintenance. With companies like Constant Social, you can concentrate more on your business while they handle your marketing plan.
Social media for marketing is probably one of the most excellent benefits that internet has given!
By John Hester