Social media is sweeping the web like never before; just a few years ago it was the beginning of the social web and now you see everything going in the same direction. This is happening mainly because Internet users are looking out to create their online experience more real, more authentic.
Even though the world wide web started initially as a place where people could interact virtually and maintain their anonymity, now it is moving closer and closer to having a clear identity. Internet marketers should be celebrating because this means they have another channel through which they can promote their products and services.
Social bookmarking sites have a huge role in influencing your social media marketing plan. This is because it switches the power back to the users. You can leverage these sites to help your target audience bookmark, share and vote for your website, and help it reach out to the wider part of the market. The type of replies you create from these websites can be amazing. The best benefit received from the traffic you get from them is that it is very concentrated. For instance, let us say that your website is bookmarked by Digg and lands on the homepage.
This will forward a large flow of traffic to your website because of how well known Digg is.
It is also useful to create and share presentations online in addition to podcasting if you’re really looking to solidify your brand. These presentations can be easily shared on websites such as SlideShare.net and Scribd.com, where hundreds of thousands of presentations are uploaded by users. The nature of these sites, being filled with user generated presentations, is quite social. Once you share your presentation this way, it can easily be accessed by people that are interested in it. So in a way, you’re able to reach out to the masses without really doing anything yourself, but by simply creating and sharing your presentation.
Lastly, content aggregation is a pattern that is growing is a huge part of the social network. The methods by which content is amassed is surely a sign of the way the internet will be later on. Content aggregation gives you the opportunity to send you content to all reaches of the internet and keep all of your similar items in one place. So this is an excellent method for getting more traffic and letting the social media do a great job. In addition, when you make it convenient for your content to be syndicated, people will ultimately use content aggregation websites to use it.
In conclusion, this article explores how social media has a huge impact on online marketing and how it has changed the whole concept. You will realize that online marketers that succeed know how to apply social media marketing to their online business to get more traffic. When you begin utilizing social media marketing to your advantage on a constant basis, you will start to see positive results in your internet business such as increased profits and better brand creation. So if you still have not gotten used to the social side of internet marketing, it is time you did.
By John Hester