As an online marketer, you know that it can be difficult to keep up with all of the changes that keep coming to the various social media channels. There are so many different features to use that it can be hard to know which ones are even worth your time. You want to use only the tools that are going to make the biggest impact for your brand with social media marketing.
Lately, many of the big social channels have added some new features that are bringing great results to brands that use them. If you haven’t tried any of them yet, here is a list of some of the new solutions that you should consider using in your social networking for your business.
The Facebook Buy Button
Facebook, for all of its might, still struggles when it comes to converting into sales. The latest solution is to introduce the Buy button. This is making it possible for users to buy a product without having to leave their New Feed.
Now, instead of hoping that users will revisit your site later to make a purchase, you can capture the sale right at the moment that the consumer thinks €Hey, I want that!€
The Facebook Save Feature
News Feeds can get cluttered pretty quickly. It makes it difficult for users to find an article that they wanted to read about later in the day. Now, Facebook has added the Save feature to make it easy for users to €bookmark€ an item on their News Feed to return to later.
This is great news for marketers, whose content can easily be lost in the crowd.
Promoted Videos on Twitter
Twitter has found that tweets with videos see a higher engagement than those without. As a result, marketers now have the opportunity to send out promoted videos to their audience.
You can upload and distribute videos, which will only play when clicked by a user. You only pay if a user clicks on and watches the video.
Improved YouTube App
YouTube has always been a great resource for online marketers. Now, the mobile app has been updated to make it easier for users to search for channels and play lists. That means your content will be easier to find and viewed while people are on the go.
Pinterest has swept the social marketing world with its unique take on marketing. It is completely visual-based, which appeals greatly to the average consumer. The new Messenger feature makes it easy for users to share and talk about the pins that they find with their friends. It is a great tool for engagement.
Specialized Interests on Pinterest
Pinterest is definitely a platform that users turn to for inspiration, whether for creating or buying the things they see. Now, when a user wants to do a search, they are given a breakdown of specialized interests within that search. This helps narrow down the search for information and articles that the user is looking for on the site.
If you want to stay relevant in this day and age, you need to be talking about the things that matter to your audience right now.
It’s not always easy to stay up on what is trending online, but thanks to the new tool from BuzzSumo, you can easily find the most popular content based on a keyword search.
This will give you an idea about what your target audience is talking about and the topics that your competitors are focusing on.
By Mark Frame