People’s knowledge of marketing varies greatly, mainly because of education, instilled beliefs or trend following which causes people to take their focus own from principles that are proven to generate results.
When companies select members of staff they typically pick them because of the their experience in a given industry, however they rarely consider the downsides to this approach in that people will have become set in their ways or picked up bad habits.
An outsourced partner who’s business is marketing should be an expert in generating business using the methods they use for their customers. The sad fact is that many don’t.
Whether you are fully aware of the skills and capabilities of an outsourced marketing professional you can access top level skills without having to be concerned with recruiting staff by choosing a marketing professional that develops a business of their own using proven know how.
Accessing multi-faceted marketing skills
Today’s marketing is a blend of many skills, encompassing copy writing, customer relationship marketing, direct marketing, PPC marketing, internet and mobile marketing, email and article marketing, video and podcasting marketing, promotional marketing, event marketing and much more.
Learning how to make effective use of all these potential options as well as the technicalities of getting them right is no mean feat and for most business owners its time they just don’t have available. By outsourcing marketing, businesses can access valuable expertise that has taken years to build up and get things moving much quicker.
As well as enabling the business to focus on its core competences having an external partner brings with it not only knowledge but fresh insights and an external perspective which may uncover hidden opportunities and new perspectives.
Outsourcing your marketing can also be an effective way of creating or developing your strategy as well as implementing the key steps to deliver it.
Determining your path to profit
You should really start by giving serious consideration as to whether outsourcing is right for you and your business. It all starts with that you are trying to achieve, where you currently are and what results its generating and the missing parts that may be stopping you from reaching your goals.
It could be that you are already doing marketing and sales but its not working as effectively for you and needs improving, maybe its taking up too much of your time or you need freeing up to concentrate and what your best at or you’ve got ideas but don’t know where to start, outsourcing can help you get traction.
It goes without saying that outsourcing is going to cost you money, but it should be an investment with a pay off in two ways. Firstly allowing you to focus on what you do best and deliver more of what your customers want and secondly allowing you to access more prospects, more cost effectively.
By Daniel Rray