Here the skills that you need to develop and master overtime if you want to have a brighter future in the field of selling:
- Persuasion skills. The ability to persuade or influence the buying decisions of your prospects is one the most essential skills in selling. If you can’t convince people that they need your products or their services in their lives, selling isn’t really something for you. But don’t get me wrong — you don’t need to get 100% of your prospects to say “yes” to what you offer as this is extremely impossible. However, you need to make enough sales (20% conversion rate is generally acceptable in this field) or meet a pre-determined quota to help your company earn profits.
- Communication skills. This is something that you really can’t live without when you are into this business. You will need to be able to express yourself during interviews to get a sales job. You will also need exceptional communication skills when talking to your clients. Remember, you need to sound very intelligent to these people otherwise, they will surely think twice before buying from you. Improve your communication skills by attending relevant seminars, through constant practice, and by reading relevant online and offline resources.
- Selling skills. Obviously, you need to have this skill before you even consider sinking your teeth into this endeavor. You need to have an in-depth knowledge on effective sales processes and techniques that can help you get people to buy from you. Master the art of creating your marketing messages benefit driven as buyers will surely want to know what’s in store for them before they make a purchase. Also, know how to create a need for your products and know how to position them as the best solutions to the problems being faced by your target market. Lastly, know how to effectively close a sale by creating a sense of urgency.
- People skills. Do you ever wonder why people in the selling business are all amiable or likeable? Personally, I wouldn’t buy from a snub or someone who can’t even handle a decent conversation with me. Keep in mind that people buy from someone they like. So, develop your people skills. You need to know how you can talk to your prospects and eventually build rapport with them. Don’t sound too serious or too formal when doing your sales presentation. Instead, loosen up a bit and give your prospects great experience in listening to anything that you have to say.
By Aaliyah Brooks