Social media marketing is a very big trend right now because of the immense reach of the platforms. There is almost no better way to connect and reach your customer base or to accomplish this task easier or faster.
An estimated one in four people across the world have Internet communication accounts, and this number is expected to grow in coming years.
If you are businessperson, crunching 25 percent of 7 billion shouldn’t be too hard of a calculation, right? That’s roughly the number of people you could be reaching with your products right now, on the Internet.
Seventy-three percent of small businesses reported actively using Internet resources and campaigns in 2013. Twenty-four percent of these businesses have found a useful way to incorporate their online presence into their daily business practices. Over 80 percent of small businesses use the web to monitor and collect information on their competition, and another 53 percent have decided to use their online presence as a customer engagement tool. The web is an effective two-way customer support conversation line, among other things.
The trend is clear. More and more small businesses are turning towards social media marketing to reach a larger customer pool, as well as to actively engage current customers in conversation. The grasp of the Internet cannot be denied. If you are a small business owner and you are not on the Internet, you should make that one of your top priorities.
Business trends are not the only important aspect in this equation. The customer is the most important piece of any business, so let’s take a quick look at some numbers from the consumer standpoint.
Fifteen percent of consumers report using the Internet to find local businesses. This is a huge advantage for those who decide to beef up their Internet presence. Nearly 46 percent of customers reported that they rely on the web before making a decision to purchase a product. Sixty-three percent of consumers report that they prefer businesses that have easily accessible information about their business and their products online, and a whopping 71 percent of consumers said they were most likely to purchase products from companies that they followed online.
The numbers don’t lie. Internet presence is a very important aspect of business right now. If you’re not up on the web yet, you’ve got to get started! If you’re not sure you know what you are doing, hire the professionals.
That’s right, you can hire a digital marketing company to take care of all your social media marketing needs. Since the Internet is a great way to communicate and receive information, online campaigns are practically 100 percent traceable, in terms of data figures. You’ll see exactly how effective each campaign is with the audience and geographic location you are targeting.
The team of professionals handling your online campaign will analyze all the data and determine how to best proceed. Online campaigns are also completely flexible and can change on a dime if required With a team of professionals handling your online presence, you won’t have to take any time out of running your business to deal with it. If you are business owner, you owe it to yourself and your business to see what a strong web presence can accomplish.
By John Benson