Maintaining a web presence is not enough for businesses of today, now consumers want more interaction with brand they like and follow. Thanks to the era of Facebook and Twitter, companies don’t have to spend millions on interacting with their target audience. Infact, this two way communication can be as easy as building a dedicated site or profile on social networking sites like Facebook, Twitter, MySpace, LinkedIn etc.
These sites not only provide companies a platform with millions of active users but they also offer enormous marketing and cost saving incentives to them. This invaluable resource needs to be used properly to yield maximum favorable results. Hopefully, these few tips and pointers will help companies in promoting their business/ products through social media sites.
The profile of your business should reflect its personality. Make sure that you add little bit information about its history, lineage, vision and goals. If you are a known name then that will make people know and understand you a little better and if you are a new entrant then this will ensure that you are targeting the right people, either way it’s a ‘win win’ situation for you.
You will get a lot from your presence on the social networking site, if managed well. So, be ready to give some back to the community. Let them share your content; don’t forget to add inbound links before you do that. This free marketing tool will attract new readers and customers through new channels.
While you are on the social networking site, make sure that your business is engaged in multiple conversations with other communities. Restricting yourself to just one profile won’t bring optimal results, you have to diversify and socialize on the channel. For this matter, initiate discussions, polls, help visitors on other community pages as well and do all that with a smile.
If you already have presence on social networking sites then you have to keep your members and followers engaged in activities. Make sure that they visit your page regularly; for that you can bring news of special promotions, discounts, product launches etc. This tiny news will stir the community and generate immediate interest in the upcoming event or product.
These are the basic pointers and if you are looking to get best possible results from your business’s social media exposure then don’t restrict yourself to them; expand and diversify. Continuous learning, adaptation and persistence are needed in this dynamic environment. Build your base from these basic tips and then move to more advanced tactics.
By John Benson