If you’re been reading about traffic-generation, I’m sure you’ve already read somewhere that content marketing is the most recommended tool for this task. Would you like to know how exactly it works? Would you like to have an idea as to what you can exactly do to make it really work for your online business? Then, here are the steps that you need to take:
Start by choosing interesting subject/topics. Know what topics are selling like hotcakes among your target audience. Go to forums where they usually share their ideas and write about them. If that’s not enough, go ahead and know the most searched keywords using Google’s tools. Don’t write about topics just because you like them. Always consider the needs and wants of your audience as you would want your articles to be opened and read until the end.
Use punchy headlines. Each time you write your headline, make sure to remind yourself that it’s the only thing that you can do to convince your prospects to take a look what you’ve written. You cannot use something that is less creative otherwise, all the time you’ve put into writing your content will just go to waste. Use powerful words to target your audience’s emotional hot buttons. Pique their curiosity and convince them that reading your content will actually benefit them.
Offer high quality, useful information. The quality of your content will either make or break your content marketing campaign. You give your readers only the best and you can expect them to stay longer on your blog or visit your website through your resource box. What you need to do is to offer them information that they’ll find useful. Write simply and concisely. You don’t need fluffs or fillers. Also, using big, fancy words isn’t welcome here.
Know how to use keywords properly. Optimizing your articles and making them search engine-friendly is as important as making sure that they’re of high quality. The one thing that you would want to happen is to see your content showing on relevant search page results preferably on the first 10. When this happens, you can be assured that you’ll attract at least 70% more attention online. That would mean more traffic and more sales leads.
Inform and don’t advertise. Although you would want to improve your sales, you don’t want to insert blatant ads on your content. Why? It’s because this can potentially annoy your prospects who are reading what you’ve written hoping to get information and not ads. My advice is to strive to earn their trust first. Show them how much you know about your chosen niche and at the end of your content, you can SUBTLY mention what you’re selling. This is much more effective compare to telling them about your products and services on the first part of your content.
Get your articles published to as many sites as possible. You would want to be more visible in the online arena and this is one of the best ways to do it. Well, as long as your content is of high quality and as long as you offer useful, in-depth information, you will not have any problem convincing bloggers and webmasters to use what you’ve written on their sites.
By Marissa Lawman