Everyday, marketers must face the challenge of getting content seen on social media. Sites like Facebook are always tweaking the algorithm that makes it more and more difficult to let posts be seen by all of our followers. Today, it is looking like the magic answer is User Generated Content (UGC).
If you want to see more of your content being shared, you need to be getting your followers to take part in doing just that. Build up the number of advocates you have for your brand and encourage them to start amplifying the content for you.
The more your content is getting passed around on the social networks, the more people are going to see it. These days, we can’t count on the strategic use of keywords in a post as a guarantee that it will be seen by thousands of people. It takes genuine sharing from one user to another.
So, how do you get your followers to start pushing your content to others? Here is what you need to do:
Spark an emotional response
Everyone has an emotional connection to something. As a brand, the chances that most of your followers will feel a connection to at least one thing in common is pretty good. After all, they all like you right?
Find out what that one thing is and use it to get them to respond. Maybe your business is based in a small town and a large part of your following online is from that town. Start a campaign to get people talking about why they love this town and start sharing it online. You can even ask people from other small towns to talk about what makes their place so special to them.
Add a hashtag to be used so that you can track the conversation that is happening on social media and ask your followers to use it. You will be amazed at how far something like this can go.
Offer some incentive
Everyone loves the chance to win something. That is why contests do so well on social media. It is also a great opportunity for your business to being in additional content that you didn’t have to create yourself.
You can also offer special deals and coupons that are only available through your social network and encourage your followers to take advantage of the deal and even share it with their own followers.
Offering some sort of incentive for sharing and adding content is a great way to see more interaction with your brand online.
When a follower takes the time to reach out to you, whether through a comment or retweet or sharing your blog posts, take the time to reach back to them with a thank you. Acknowledge that they have been engaging with your content and thank them for it.
Even if you can’t always reply to comments, a simple “Like” can go a long way in forging the bond with that follower. And a follower who feels connected to you will always go above and beyond to make sure others know about you.
Connecting to your social followers means that you are more likely to see your content being shared across social networks. While Facebook will always find new ways to mess with the algorithm, you can count on loyal fans to make sure your content is still being seen by others.
By Sierra Austin