If you don’t already realize it, the Internet is quickly becoming one of the best lead gen tools that you can have for your business.
More and more people are still coming online everyday. Now the major media markets are starting to see a reduction in numbers as more are going online.
This is good for you. It’s an easy way to build your lead funnel.
But there are a couple things you need to know if you want to turn your website into an effective marketing tool for your business.
Know what the desired result is
Sounds funny. But most business owners DON’T know what they really want from their customer when they go to their site.
They know they want an “online presence” which usually means having a website. But what after that?
Do you want them to buy from your website? Do you want them to become a lead? What are you looking for them to do from your website.?
If you can’t figure it out then I guarantee you your prospect won’t either.
For most businesses (of course it depends on the actual business) the best use of their website is to generate leads.
When doing this you should…
- Make it obvious what you want them do to
This means pointing out your offer and telling them exactly what you want them to do.
Want them to give you their contact info in exchange for something? Tell them
Want them to call you for a consultation? Tell them
The majority of websites leave their prospects scratching their head as to what they should do. Your job is to make it a slippery slide for your prospect to take their next step to do business with you.
You want to make it so easy that they’d be crazy not to do it.
Once you have that in place it’s time to start marketing your website like crazy.
What are some choices?
You could… use PPC marketing, banner ads, article marketing, and many more.
Almost EVERY business can make use of PPC marketing. Depending on your exact business it will depend what’s most suited for you.
Super sneaky trick – Use offline advertising to drive your prospects online
It makes it very easy to get people to your website. And once they’re at your website get them onto your list.
Now it’s easy to contact them on a regular basis.
Having a special sale? Just email them instead of running an ad. It’s more profit in your pocket.
Okay, that’s it for today.
By Diana Miers