When you start doing research to find a successful social media agency to run and monitor this component of your online advertising, you might not know where to start. Due to the increasing demand and popularity of social networks in general, the number of companies that specialize in this area has also skyrocketed.
If you can manage to keep your social advertising efforts in house, by all means do so. However, there are some definite benefits to hiring an actual social media company. Just don’t be fooled by the ones that won’t give your brand the attention it deserves.
Think of choosing a social media company like shopping for a new pair of running shoes. You want them to look nice and attractive on the outside, but you also want the inside to provide optimal support. The fit needs to be just right. The most quality agencies should demonstrate the following qualities:
A great looking website
You can judge the type of work that a particular agency does by looking at its own website and social pages. This will let you know what kind of tone it employs, the type of content it curates and if its posts are grammatically correct with no spelling errors.
Suburb people skills
Social media and customer service go hand in hand as many people turn to Facebook and Twitter to voice their customer satisfaction as well as their dissatisfaction. Look for examples of stellar customer service from your potential agency to make sure that its employees are able to speak on behalf of your brand and business.
Currently satisfied clients
Check out the web pages of the various clients that the agency already provides services for. If you like what you see, then perhaps you can give the agency examples and point to specifics of how you would like your social platform pages to look.
A proven success rate
Request to see proof of success through metrics, analytics, and other measuring tools. Ask how the agency has helped clients increase outreach and inquire about any reporting that will be provided to you, whether it’s monthly, yearly, or both.
It will be worth your time and effort to search for a social media agency that is the right fit for you and your business. Remember to be vocal about your wants, wishes and goals so that you get exactly what you’re looking for. After all, a good social media agency will be able to provide you with the best possible customer service, engagement and social outreach, so take advantage of its online skills.
If you are getting ready to launch your new business, or if you can no longer handle the demands of social media in house, don’t wait to start your homework. Do thorough research so that you can feel confident when it comes time to hire a social media company.
By Marissa Lawman